Sony Bravia 50X75K 108 cm (50 inch) 4K Ultra HD LED Android TV

4K Processor X1™

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.4

4K X-Reality PRO

See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even HD are upscaled to close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.  

Motionflow™ XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Clear phase

Our Clear Phase technology analyses and compensates for inaccuracies in speaker response by sampling speaker frequencies with higher precision. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.

Bluetooth connectivity

Connect Bluetooth®-compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place—without any disturbances or interruptions.5 

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.67

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing—you just have to ask.8

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre or get personalised recommendations by saying, "What should I watch?" Even get answers like sports scores, control smart-home devices and more. Talk to Google to get started.79

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.1011

Works with Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say "Ok Google" to get started.912

Works with Apple AirPlay/Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from the Apple TV app, your favourite apps or even Safari. Share your photos with everyone in the room.13

Chromecast built-in™

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favourite movies, shows, apps, games, and more directly to your TV.14

X Protection PRO

Sony televisions built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony's lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.