Branded vs Unbranded

The market for electronics is changing gradually or we can say that technology is emerging faster than in previous decades. If anyone wants to buy a television for themselves, they have many options available in the market but it is creating confusion in the mind of the families, which one to go for either for a branded one or for an unbranded one with advanced features which could easily fit Into their budget as well.

if We talk about the unbranded one they are offering the same features that of the branded one but at cheaper rates. In fact, this will make you surprise that many of the components of branded ones are made by their competitor brands.

The market for unbranded products is doing better in the Indian Consumer Durable market due to the focus of government on the MSME sector, many of the new manufacturers have entered into the market with there own panels. Some of them are offering identical interface. Unbranded brands not only provide interface & display at reasonable prices in comparison to the branded ones.

Now, the question arises that why these well-established brands are charging more in comparison to these unestablished brands? Market establishment and goodwill play an important role in building up the good reputation of the brands, that is why these established brands are doing good in the market. Instead, the unestablished brands are not famous and do not have a good market value, as a result lacking in this segment.

The next question arises that what is the Reason for charging more in India with respect to other countries is the existing scenario of industries being established in other countries which causes the price to fluctuate with respect to other countries. So, to combat price fluctuation, Samsung has tied-up with Dixon Technologies (a Noida based company) to set up its own manufacture plant in Noida (which is currently being established in Tirupati, India).

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